It was already a trend in UK’s Premier League. Gambling companies closing big sponsorship deals with clubs, looking after a huge potential market. But now, that legalized online poker is being played in Italy and France and more countries are looking the same way into betting, there might be a new round of big investments from online betting operators into the the biggest sport in the world.
Biggest change can be noticed on Ligue 1, the top French league. Major teams signed with biggest poker operators in France and this should be only the beginning. To mention a couple, Lyon now displays Everest Poker’s logo in their shirt, while Olympique de Marseille will have BetClic’s French division showing on theirs.
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